Girls also buy tattoos to express their individuality. Typically this is to convey a message about who they are and what they believe in. An extension of this theme is choosing tattoos that represent an association with a group. Tribal tattoos amongst women in the South Pacific are a good example of this. Tattoos that represent organisations that girls associate with are relatively new but are growing. Associating with Greenpeace to promote an affinity with animals might be an example of this.